It was a great privilege to work so closely with Pim, one of the world’s most popular [food] bloggers who has appeared as a guest on Top Chef, Iron Chef, Martha Stewart, The Food Network, Food & Wine Magazine, Bon Appétit, the New York Times, and many other popular media outlets.
Around May of this year, she asked me to help her elevate the design of her blog to the next level. Over the span of a few months we went back-and-forth to really push the boundaries and break the mold of how a traditional blog should look.
As we built out the new design together, we decided early on to center the design around the food photography. It worked so well visually, that we began to think of it as a browsing mechanism for many of the pages. And it continues to make me hungry every time I visit her site; so I guess you could say it’s serving its purpose rather well.
On top of all this, I was able to convince her to make a huge leap from her limited and clunky TypePad account to WordPress. This proved to be somewhat of a daunting task though, as she had been with TypePad since 2000, and had written nearly 1000 blog posts already! This project in particular has made me somewhat of an expert at transitioning a blog from TypePad to WordPress.
I could talk for hours about some of the subtle design elements that get me so excited, but I’d rather have you dig in and discover them for yourself. Hope you’re hungry!