This project has been another excellent opportunity for me to break out my Ruby on Rails skills once again. Over the past couple of months I’ve been helping the CoverHound team make small improvements to their design and SEO. We have used a very iterative design process here to build a stronger brand for CoverHound; which has already helped to earn the trust of new visitors and increase conversion rates.
There are still a few elements of the last design that are left-over (mainly the people and car illustrations), but we plan to continue making improvements to each of these elements over the next few months. I’m very excited to be working with these guys — they’ve got a great and very-knowledgable team.